MVP first.
Signature second.
A capital-disciplined proof-of-concept first. A larger destination property only after the model is proven.
The first @One property is being planned as a proof-of-concept wellness stay within reach of NYC and Northern New Jersey. Join the interest list for build updates, first-access announcements, and opening details.
Proof Before Scale
Most wellness hospitality brands try to launch their flagship property as a first move. @One does the opposite.
The first @One property — the MVP — is a private wellness short-term rental designed to validate the things that matter most: premium average nightly rate, occupancy, operating systems, direct-booking demand, brand resonance, and guest reviews.
The MVP is intentionally smaller, more capital-disciplined, and easier to operate than the eventual Signature Property. It exists to make the case for scale — with real numbers, real photography, and real guest feedback.
When the MVP performs, the Signature Property becomes a data-backed expansion rather than a speculative leap.
The MVP Property
A private, full-property wellness stay within reach of NYC and Northern New Jersey. Designed for one party at a time. No lobby. No shared amenities.
Private Full-Property Stay
Guests rent the entire property — no shared spaces, no strangers passing through. The privacy is the product.
1–2 Bedroom Configuration
Sized for solo guests and couples. Smaller, more intentional than a typical destination retreat.
Full Wellness Circuit
Sauna, cold plunge, hot tub, fire pit, yoga & meditation platform, nature paths. The amenities the experience depends on.
Prefabricated Construction
Engineered off-site, assembled on location. Precision, speed, cost control, and design consistency across every future property.
Digital Detox by Default
No televisions. Limited Wi-Fi. The structural absence of digital noise is what allows the rest to land.
Direct Booking First
Built to migrate guests from platforms onto the @One direct-booking channel over time, protecting margin and brand trust.
Site Criteria
Every candidate property is measured against a strict set of criteria. Discipline at the site-selection stage protects everything that follows.
Within 2 hours of the George Washington Bridge — accessible to the NYC and Northern New Jersey market without requiring a flight.
Municipalities where short-term rental use is permitted with a documented path to compliance.
No visible neighbors. Significant natural buffer. The guest should feel they have the property to themselves.
Forest, water (creek/pond/lake), elevation, or terrain that creates a sense of escape and high-end visual content.
Buildable land suitable for prefabricated construction. Septic, well, electric, and year-round road access feasible.
Minimum 10 acres to support full program deployment and protect long-term privacy.
Local availability of cleaning, maintenance, and property-management vendors who can hold a premium hospitality standard.
Neighbor and community context that supports a quiet, adult-focused wellness operation without ongoing friction.
The Signature Property
The longer-term vision is a larger destination wellness property in the Catskills. The shape it takes will be informed entirely by what the MVP teaches us.
The Signature Property is the destination version of @One — a larger, multi-unit private wellness retreat with a chef program, expanded movement and meditation infrastructure, and a fuller sense of place.
We are deliberately not over-designing it yet. The MVP exists to answer the questions that should shape the Signature build: which amenities matter most, what guests are willing to pay for, what generates repeat stays, and what the operating model needs to support.
The Signature Property will be re-underwritten after the MVP stabilizes. Anything stated about it before then is directional only.
The Build Path
Six phases from diligence through stabilization. Investors and interest-list members will receive updates as each phase progresses.
Diligence & Materials
Finalize site criteria, investor materials, comparable-property research, and STR-compliance checklist.
Site Selection
Search, tour, and underwrite candidate properties. Confirm legal STR pathway and utility feasibility before offer.
Capital & Site Control
Close founder equity, debt, and outside investor capital. Secure site under contract or option.
Design & Build
Finalize prefab partner, construction plan, wellness amenities, and furnishings. Break ground.
Soft Launch
Photograph the finished property. Run controlled stays. Generate reviews and direct-booking content.
Stabilize & Evaluate
Operate the MVP through stabilization. Use real performance data to evaluate the Signature Property.
All property visuals on this site are conceptual renderings and inspiration imagery — not photographs of an existing @One property. Final design, site layout, amenities, and opening timeline are subject to site selection, permitting, capital, and operational diligence.
Become Part of What @One Becomes
Whether you are a future guest, a qualified investor, or a property partner with land that may fit the criteria — the conversation starts here.